Baltic International Bank Applies Innovative Solutions for Communication with Clients
Following the development of banking industry technologies and considering the increasing mobility of clients, Baltic International Bank has started using the QR Code, or the two dimensional bar code, in daily communication with clients and partners. The QR Code technology provides access to printed materials and publications of the bank and the possibility of reading data from business cards of the employees with the help of a mobile phone, a smart phone or a tablet PC. Besides, the required information may be stored on a mobile device, thus securing the possibility for the client to study the materials any time.
“One of the main criteria of the quality of our work is flexibility and striving to provide maximum comfort for the client. Our task is to secure availability of any information the client might need and, therefore, we are always open to new ideas which contribute to this” comments Chairperson of the Board Ilona Gulchak. “Introduction of the QR Code, due to its technical properties, makes working with information more efficient – the client may see the required data at any place and any time round the clock. Moreover, in this case, all of the information remains on the electronic media of the client, eliminating the necessity to carry printed materials.”
Due to the convenience of working with information, the 2-D bar code technology has become widespread worldwide in various industries – advertising, logistics, trade and others. Baltic International Bank is one of the first banks in Latvia to start applying the QR Code in materials for clients.